Cheaf, the Mexican-origin startup, celebrates its third anniversary of the fight against food waste with new plans for expansion to several countries in Latin America.
Kim Durand, CEO of Cheaf, highlights three significant achievements in their journey over these three years:
– They have recovered more than 1.2 million kilograms of food.
– Every day, they rescue 80% of the surpluses available on their platform, equivalent to over MXN$30,000 net per month.
– The reduction of food waste has a positive impact on the fight against climate change and stimulates economic growth.
Cheaf operates through an online marketplace that helps supermarkets, restaurants, and food stores sell their surpluses.
“Joining this initiative is positive, and we have examples to prove it: With over one million downloads after 3 years of our creation, 80% of the surpluses available on the platform are rescued day by day, and the most successful affiliated branches can recover over 30,000 pesos net per month,” emphasizes Kim Durand, CEO of Cheaf.
The platform bundles these unsold foods due to internal policies into surprise packages that users can purchase with discounts of up to 65%.
Currently, Cheaf is present in 24 cities in Mexico, with over a thousand registered businesses, and plans to expand to other countries, starting with Chile, with a firm commitment to continue rescuing food, as stated by Kim Durand.
The company’s director also mentioned that, although some companies still hesitate to adopt measures that make the production of surpluses more efficient, the growing wave of sustainability, environmental commitments, and socially responsible policies reflect an undeniable reality.
