Now that it has arrived in Mexico, the Argentinian startup Nippy aims to expand its operations from Mexico City to Guadalajara and Monterrey, to capture 25% of the market in less than 12 months.
In the first 15 minutes after the opening of the first Nippy Center in Mexico City, which is the fourth in the region, more than 3,000 users registered in the Nippy app.
This center, located in the Roma neighborhood of the Mexican capital, is designed specifically to meet the needs of delivery drivers.
The Argentinian labor technology company, in collaboration with Rappi, offers a wide range of services at this location, including access to bathrooms, beverages, snacks, mechanical assistance, Wi-Fi connectivity, discounts, and rewards, among other benefits.
“We decided to create a platform that impacts the future of work, where the delivery driver can have a dignified place, access to work tools, a specific phone plan, or a wallet.”
“With insurance coverage for accidents or illness, benefits in education, and focus groups to understand their needs,” detailed Diego Amondaray, founder of Nippy.
This rapid increase in adoption of the application in the first few hours confirms, from the startup’s perspective, the existence of unmet needs among the thousands of individuals who are part of the gig economy in Mexico City and Latin America in general.
The startup, founded by lawyer Diego Amondaray, aims to provide benefits and social services to independent workers.
The inspiration to create the company arose when Amondaray heard the heart-wrenching story of a Venezuelan Uber driver in Argentina who was forced to emigrate without his family.
“The gig economy, platforms like Pedidos Ya, Delivery Hero, Uber, and others create an opportunity for millions of people who have lost their jobs or who supplement their income as students.”
“It is changing the lives of many people and creating many opportunities for progress. What we want is to provide opportunities for this new segment,” says Amondaray, CEO of the startup.
With its expansion into Mexico, the startup seeks to grow rapidly throughout Latin America, where there is an ongoing debate about how digital services can and should protect the working conditions of emerging employees in the region.
