Ricoh provides AI-based solutions for its customers in LatAm | Image: Pexels
Ricoh, the renowned global office solutions company, has taken its commitment to innovation a step further with the recent integration of the Artificial Intelligence (AI) technology ChatGPT into its website. This addition aims to revolutionize how users interact digitally, offering a more immersive and consultative experience.
Digital transformation has been a buzzword for the last decade, but it’s not just a passing trend for Ricoh, Latin America. The company has a strategic focus that seeks to adapt to the shifting demands of the digital world. They are investing time and resources in a series of projects throughout the year to refine their operations and elevate the customer experience, especially in the Latin American market, which has shown rapid growth in adopting digital solutions.
One of the main enhancements users will notice when visiting Ricoh’s revamped website is its search engine powered by AI. Artificial intelligence not only improves the accuracy of results but also makes navigation more intuitive, allowing users to find what they’re looking for more efficiently.
However, the real gem of this renovation is the advanced AI-based chat. More than just a chatbot, this tool is designed to understand and adapt to each user’s characteristics. Whether a visitor is in Buenos Aires, Mexico City, or São Paulo, the system recognizes their location and can interact in Spanish, English, or Portuguese. Furthermore, the chat is brilliant, going beyond basic questions, adapting to user preferences, and suggesting products and solutions that might interest you.
A detail worth particular attention is how this AI chat has been designed with users’ business needs in mind. It’s connected to Ricoh’s e-business system, making purchasing more accessible for customers. Everything can be done without leaving the chat window, from inquiring about a specific product to completing a purchase, ensuring a seamless experience.
In the words of Kristal Piccolo, Marketing Director of Ricoh Latin America:
“At Ricoh, our vision has always been to be at the forefront and address our clients’ evolving needs. This new digital age demands quick and personalized interactions. By integrating AI into our website, we are not just keeping pace but also ahead of market trends.”
Piccolo explained that the Ricoh team understands the growing demand for efficient, personalized digital interactions.
“Our goal is clear: we want every customer in the region to feel that their needs are met and understood. This website modernization with AI is just one step in our ongoing innovation journey.”
Moreover, according to a survey conducted by Ipsos at the end of 2021, countries like Mexico, Peru, and Colombia have high acceptance of the use of Artificial Intelligence among their inhabitants, undoubtedly representing a market of tremendous interest and value for technologies like those Ricoh is developing.
